According to IMS (2023), the pervasive influence of social media has exacerbated various issues, notably the proliferation of offensive language and hate speech, including misogyny, often camouflaged within different contexts. These harmful messages, disseminated freely through social media platforms, particularly influence young men, who are vulnerable to persuasive narratives that normalize sexual harassment and toxic masculinity. 

Consequently, such narratives not only perpetuate gender-based hate speech but also pose a threat to democratic values and equality. Thus, the goal of the ScrollOff project is to combat social media platforms promoting unhealthy gender standards and misogynistic rhetoric, which violate women’s rights and perpetuate gender-based hate speech. 

By training youth workers to support young individuals exposed to media disinformation and gendered hate speech, the project aims to foster critical thinking and raise awareness of gender equality and human rights violations on social media and beyond. Ultimately, ScrollOff proposes an innovative approach leveraging the bond between youth workers and young people to counter messages of inequality and hate spread on social media.